P.U.R.S.U.I.T. is a product management framework that helps product managers effectively plan and execute the development and launch of new products. The acronym stands for:
- Plan: The first step in the P.U.R.S.U.I.T. framework is to create a solid plan for the product. This involves understanding the market and the customer needs, setting clear goals and objectives, and defining the scope of the product.
- Understand: In this step, the product manager must gain a deep understanding of the customer and the market in which the product will be launched. This includes conducting customer research, analyzing market trends, and gathering feedback from stakeholders.
- Research: The research phase involves conducting a thorough analysis of the competition, as well as gathering data on the customer needs and market trends. This information is used to inform the product roadmap and ensure that the product meets the needs of the target market.
- Specify: In the specification phase, the product manager creates detailed specifications for the product, including the features and functionality that will be included. This phase also involves creating a product roadmap and defining the development process.
- User Testing: Before the product is launched, it is important to test the product with a group of target users to ensure that it meets their needs and is easy to use. This phase includes gathering feedback from users and making any necessary adjustments to the product.
- Iterate: The iterate phase involves continuous improvement of the product based on customer feedback and market trends. This may involve adding new features, making updates to existing features, or removing features that are no longer necessary.
- Test: The final step in the P.U.R.S.U.I.T. framework is to test the product before it is launched to ensure that it is ready for market. This may include conducting user testing, stress testing, and other types of testing to ensure that the product is of high quality and meets the needs of the target market.
Overall, the P.U.R.S.U.I.T. product management framework is a comprehensive approach to planning and launching new products, ensuring that they meet the needs of the target market and are of high quality. By following this framework, product managers can effectively bring new products to market and ensure their success.